According to the recent report, 96% of Americans shop online which means nearly 224 million digital shoppers in the U.S. predicted by 2019. Therefore, eCommerce is going to bloom more and more.

But how do purchases get processed? The payment gateway is the solution. These gateways play a role as the third party to process inputted information provided during checkout and facilitate the authorization or fulfillment of payments made for the online retailers.

There are so many payment gateways being developed nowadays which means we have to make a really hard choice to pick a payment gateway.
With the right payment gateway, the order success rate will be enhanced with a higher rate. So how do you know if you’ve found the right one? 

Here are some elements used to evaluate the right payment gateway:

**1. Security**

Security is the top priority when it comes to choosing the right payment gateway. It is not only about security for your privacy but it is also about protecting the customers’ information.
You’d better choose a payment gateway with reputable for providing safe checkout experience for your customers. 

If your customers had to go through the experience of losing money, they probably never go back to your website. Even that is not totally 100% your fault. 
Therefore, only pick a payment gateway that can handle your customers’ data with care. Create the trust, not lose them.

**2. Cost**

You have to pay transaction fees for your business when you integrate the payment payment to your site. These fees can include the transaction fee, statement, chargeback, merchant account fee, and so on. These kinds of fees will make the cost for running a business get higher, and can break out your business plan since the cost can go higher than the profit.

Your customers also do not like the hidden costs that they have to pay. This can lead to the abandoned orders rate rise, and the business efficiency goes down.

**3. Accepted Payment Methods**

There is a fact that the more simple you make it for your customers to purchase, the more they’re likely to purchase. 50% of regular online shoppers say that they’ll skip the purchase if they couldn’t use their preferred payment method. According to a recent study, 40% of participants said that they would feel more comfortable shopping when the “store” offers multiple payment methods.

So please make it easy for your customers when it comes to payment. Also, if you can incorporate a wide variety of payment methods, just do it!

**4. Integration method**

The integration model for payment gateways is an additional factor to think about. Hosted gateways, self-hosted gateways, API integrations, and local bank integrations are the alternatives that are available here.

Hosted payment gateways 
Self-hosted gateways 
API hosted payment gateways

**5. Compatibility**

There are many gateways that allow you to customize to match your website’s experience. With this feature, you want to make sure that that payment gateway is compatible with your products. 


When integrating a payment gateway to your website, it requires to match not only the technical side but also fulfill the design standpoint. 















Payment Integration is one of the most important steps in customizing your website. It can also affects to decision of customers. Let's figure out with Embery! 


Insights

PICKING A PAYMENT GATEWAY FOR YOUR ONLINE SHOPPING WEBSITE

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